Identity Barber shop was founded by Carlos “Los” Gaxiola, accomplished Master Barber from Southeast Los Angeles. “I’ve been cutting hair and working at perfecting my craft on all hair types since High School. With more than 15 years of experience there isn’t a hairstyle you can envision that we can’t realize… ‘if it’s conceivable, it’s achievable.’” Los opened Identity with the vision to see people of all ages and walks of life develop and mature into their created purpose. At the Army it’s be all that you can be; here it’s “be all that you are.” We pride ourselves on helping others reach their full potential; and know that this begins with a good grooming. By helping our customers feel competent and look good, we believe we set them up to be confident and do good.
Every Barber at Identity understands the value of customer service. Being on time for appointments, available during all working hours, and keeping consistency in haircuts are 3 of the main things that characterize the unique benefits our customers enjoy. We specialize in clipper fades, scissor cuts, straight razor detailing, & hot towel shaves, and always provide the best service and value to our customers.
We promise that you will love our people, our shop, and our services. With a people friendly atmosphere, Identity is a Barber Shop that the whole family can call theirs.